The NFL Movement For An Active Generation
For more than 35 years, the National Football League—owners, coaches, players and staff—have been working with United Way to strengthen America’s communities. Most recently, the partnership is leveraging resources and relationships to raise awareness about the issue of childhood obesity and creating new opportunities for young people to lead healthier lifestyles. It is part of United Way’s 2018 goal to increase by one third the number of healthy youth.
“Our players recognize the value of staying healthy and it's important that young fans also understand the benefits of exercise. NFL PLAY 60 is a significant tool in ensuring children get their necessary, daily physical activity.” -- NFL Commissioner Roger Goodell